AWM logo
AWM logo
AWM logo
Family OfficeOur TeamWealth PhilosophyInvestment PhilosophyResourcesPodcasts
Get in touch
AWM Wealth Portal
Wealth management system
Schwab Login
Access your investment portfolio
323-940-1339info@awmcap.com
Phoenix, AZ
League
NFL
MLB
PGA
100-Year Family
Career Stage
NIL
Draft
Debut
Rookie Contract
Arbitration
Free Agency
Retirement
Family Office Services
View all
Investing
Tax
Philanthropy
Privacy and protection
Risk management
Family coaching
Life Events
View all
Starting your career
Getting married
Having children
Buying real estate
Retirement
No results found.
More results
Client login
AWM Wealth Portal
Wealth management system
Schwab Login
Access your investment portfolio
Get in touch
A quick note about Schwab
IMPORTANT NOTICE (Required Click-Through Disclosure)
You are now leaving the “AWM Capital” Website and will be entering the Charles Schwab & Co., Inc. (“Schwab”) Website. Schwab is a registered broker-dealer, and is not affiliated with “AWM Capital” or any advisor(s) whose name(s) appears on this Website. “AWM Capital” is independently owned and operated. Regardless of any referral or recommendation, Schwab does not endorse or recommend the investment strategy of any advisor. Schwab has agreements with “AWM Capital” under which Schwab provides “AWM Capital” with services related to your account. Schwab does not review the “AWM Capital” Website, and makes no representation regarding the content of the Website. The information contained in the “AWM Capital” Website should not be considered to be either a recommendation by Schwab or a solicitation of any offer to purchase or sell any securities.
Continue to Schwab
Family OfficeOur TeamWealth PhilosophyInvestment PhilosophyResourcesPodcasts
Get in touch
AWM Wealth Portal
Wealth management system
Schwab Login
Access your investment portfolio
323-940-1339info@awmcap.com
Phoenix, AZ
League
NFL
MLB
PGA
100-Year Family
Career Stage
NIL
Draft
Debut
Rookie Contract
Arbitration
Free Agency
Retirement
Family Office Services
View all
Investing
Tax
Philanthropy
Privacy and protection
Risk management
Family coaching
Life Events
View all
Starting your career
Getting married
Having children
Buying real estate
Retirement
Get in touch
A quick note about Schwab
IMPORTANT NOTICE (Required Click-Through Disclosure)
You are now leaving the “AWM Capital” Website and will be entering the Charles Schwab & Co., Inc. (“Schwab”) Website. Schwab is a registered broker-dealer, and is not affiliated with “AWM Capital” or any advisor(s) whose name(s) appears on this Website. “AWM Capital” is independently owned and operated. Regardless of any referral or recommendation, Schwab does not endorse or recommend the investment strategy of any advisor. Schwab has agreements with “AWM Capital” under which Schwab provides “AWM Capital” with services related to your account. Schwab does not review the “AWM Capital” Website, and makes no representation regarding the content of the Website. The information contained in the “AWM Capital” Website should not be considered to be either a recommendation by Schwab or a solicitation of any offer to purchase or sell any securities.
Continue to Schwab
All resources
Article
Article
Article
NFL
Investing
February 27, 2025

The Financial Game Plan for NFL Players: Giving Every Dollar a Job

The Financial Game Plan for NFL Players: Giving Every Dollar a Job
YouTube
YouTube
Apple Podcasts
Spotify
Learn how NFL players can secure their financial future by strategically managing their money through detailed job assignments for every dollar.
No items found.
Get in touch
Get in touch

Mastering Multi-Generational Wealth as an NFL Player

For NFL players, establishing multi-generational wealth is about making sure the big earnings they generated while playing lives on to benefit future generations. To achieve this, players need to understand the importance of giving every dollar they earn a specific job. This process involves more than just saving; it requires a clear, strategic plan where money is intentionally allocated to meet both present needs and long-term goals.

The concept of multi-generational wealth means preparing your fortune to affect not just your immediate family but potentially your grandchildren and beyond. And that's where the fun begins: deciding where every dollar will go. The goal is to ensure your money contributes to a fulfilling life for you and those who come after. It’s about making each dollar support your goals, whether that's securing your lifestyle after retirement, helping your family, or covering other significant milestones.

Following the 40-40-20 Rule: A Strategy for Success

A common financial strategy for those with substantial earnings is the 40-40-20 rule. Though it sounds straightforward, it requires discipline. Here's the breakdown:

  1. 40% to Taxes: It’s no secret—the taxman is a top priority. A substantial portion of your income goes to taxes, making it crucial to plan accordingly. Proper tax management mitigates the risk of unexpected liabilities and helps in maintaining wealth over the long term. With strategies in place, you can rest assured that this part of your wealth is handled responsibly.
  2. 40% to Savings and Investments: This segment is all about growth and security. It's not simply about stacking money in a bank account; it's about putting that money to work in investments tailored to your life goals, such as building an inheritance or funding your children’s education.
  3. 20% for Living Expenses: This might be the most challenging, but it’s essential to learn to live modestly within this budget. Being financially disciplined allows you to maintain a flexible lifestyle without compromising on future security.

Saving dovetails with investing—you want your money to grow and support your aspirations consistently. By thinking of your family finances like running a business, you can ensure every dollar is working effectively to support your bottom line. Imagine knowing exactly what each dollar is doing for you and why—a sure path to sound financial health.

Balancing Risk and Security in Investments

When it comes to investments, NFL players must strike a balance between taking risks for potential high returns and securing funds in safe assets. This balance is similar to building a solid defensive line on the football field—you want protection, but you also want to score touchdowns when opportunities arise.

Protective Reserves: These are your safer investments—think US Treasuries or high-quality municipal bonds. They're like the backbone of your financial strategy, offering stability amid the more volatile investments you might hold. This money is reserved for foreseeable needs, ensuring you have a financial cushion.

Growth Investments: With the protective layer in place, players can explore investments in private markets, like real estate or venture capital, which can yield high returns. These are riskier and need careful management, but they can dramatically enhance wealth when handled wisely. Alongside private investments, public market stocks provide a regulated space where investments grow over time, with relative safety.

Just like a coach devises plays to utilize each player's strengths on the field, you must tailor the role of each investment to support your long-term goals. It’s essential to have the right mix and not tip too heavily towards safe but low-return investments or high-return but volatile investments. The key lies in understanding the right amount of risk to adopt, maintaining a diversified portfolio, and keeping an eye on overall financial health.

Building Your Financial Team

Achieving financial success isn’t something you need to tackle alone. It's no walk in the park—the landscape of wealth management is complex. Building an experienced team—financial advisors, tax experts, and investment specialists—can help you navigate these waters with confidence. They assist in crafting a plan that encompasses all aspects of your finances, including NFL pensions, 401ks, and any other income streams. This ensures you have a clear picture of what you can spend during your lifetime without outliving your wealth.

In conclusion, managing multi-generational wealth as an NFL player goes beyond just making money. It demands a thoughtful, strategic approach where every dollar is assigned a role that complements your life and legacy goals. It’s about being intentional with every financial decision, ensuring that your wealth supports your dreams while positioning your family for future success. Engaging with a team of experts early on can enhance your ability to grow and sustain wealth—setting you up for a championship-level financial future.

Resource text generated based on episode and edited by a human.
Transcript
‍
Share this post

Related articles

View all
100-Year Family
Investing

Investing in Private Markets Like a Pro | AWM Insights #230

In this episode of AWM Insights, Chief Investment Officer Justin Dyer and Portfolio Manager Mena Hanna break down the dynamic world of private market investing. Together, they explore the explosive growth of private markets, the distinct strategies that separate institutional investors from individual ones, and the myths and realities of access to exclusive opportunities. Discover why diversification, data analysis, and a disciplined approach matter more than chasing the next hot startup. Whether you’re curious about the potential of private markets or looking to refine your investment playbook, this discussion offers practical wisdom and sharp insights you won’t want to miss.
December 4, 2025
100-Year Family
Investing

Gratitude, Volatility, and a Long-Term Perspective | AWM Insights #229

Enduring volatility is integral to reaching financial priorities. When perspective is anchored in gratitude and stewardship, transient noise becomes progress toward lasting family success.
November 27, 2025
NFL
Investing

The 4 Ts of NFL Investing: Truth, Touch, Time, and Tension

Join hosts Riccardo Stewart, Sam Acho, Zach Miller, and Jeff Locke—NFL veterans with a combined 20 years of experience on and off the field—as they break down the "Four Ts" of investing for professional athletes: truth, touch, time, and tension. Drawing from their personal journeys and financial expertise, the team explores how to identify trustworthy advisors, navigate the relational side of wealth, practice patience amidst high-earning years, and tackle inevitable challenges along the way. If you want to make smarter decisions, build generational wealth, and avoid the common pitfalls NFL players face, this episode delivers candid advice and real-life stories you won’t want to miss.
November 25, 2025
NFL
Investing

The 3-Bucket Investment Strategy for Athletes

Join Riccardo Stewart, Jeff Locke, Sam Acho, and Zach Miller on this episode of the AWM NFL Podcast as they break down the path to building multi-generational wealth for professional athletes. The team dives into the fundamentals of investing, using relatable football analogies to unpack the three essential “buckets” every athlete should consider—from safeguarding your financial foundation to accessing exclusive private market opportunities. Drawing from their own careers and insider expertise, they reveal strategies, lessons learned, and what every player needs to know to sustain a legacy far beyond the playing field. Don’t miss this game plan for smart investing and family prosperity.
November 24, 2025
100-Year Family
Investing

Fear in the Public Markets: How to React During Times of Market Tension | AWM Insights #228

In this episode of AWM Insights, Chief Investment Officer Justin Dyer and Portfolio Manager Mena Hanna break down the latest volatility in global markets and discuss what it really means for investor portfolios. Together, they explore the key forces driving market swings—from sticky inflation and central bank policies to shifting sentiment around tech stocks and cryptocurrencies. With candid insights and practical analogies, Justin and Mena reveal why volatility is not the enemy but a necessary part of building long-term wealth. Whether you’re worried by red numbers or tempted to chase market trends, this conversation offers a steady-handed playbook for making sound investment decisions under uncertainty.
November 20, 2025
100-Year Family
Investing

Why Defense Wins Championships (in Investing & Sports) | AWM Insights #227

In this episode of AWM Insights, Chief Investment Officer Justin Dyer and Portfolio Manager Mena Hanna wrap up their series on winning through disciplined investing and sound decision-making. They break down why a strong defense—both in sports and in your portfolio—is the bedrock of long-term success and multi-generational wealth. Through candid insights and relatable sports analogies, Justin and Mena reveal how defensive strategies, diversification, and resilient processes give families the edge to thrive, with stories and practical play-calling advice you can apply right now. Tune in to learn how to build a championship-winning plan for your wealth and legacy.
November 13, 2025
Slide content replaced with CMS collection
Slider replaced with CMS collection
Slider replaced with CMS collection
Slider replaced with CMS collection
No items found.
Your Family Office
CTA image of man smiling

We're here to help you navigate.

Our advisors are ready to serve as your Athlete Family Office.

Contact usMeet the team
CTA image of man smiling
Join our newsletter.

The athlete family office.

5227 N 7th St STE 18036 Phoenix, AZ 85014

By subscribing you agree to with our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
AWM
Family OfficeWealth PhilosophyClient LoginGet in touch
Resources
ArticlesPodcasts
MLB Draft Podcast
Athlete CEO
PGA Players' Podcast
AWM Insights Podcast
MLB Players' Podcast
100-Year Family Podcast
NFL Players' Podcast
League
NFLMLBPGA100-Year Family
Career Stage
View all
NIL
Draft
Debut
Rookie Contract
Arbitration
Free Agency
Retirement
Life Events
View all
Starting your career
Getting married
Having children
Buying real estate
Retirement
Services
View all
Investing
Tax
Philanthropy
Privacy and protection
Risk management
Family coaching
Venture capital
League benefits
Financial planning
Benefits consulting
Investment advisory
Insurance and benefits
Cash management
Career transition
Retirement planning
Tax compliance and planning
Roth IRA
Real estate advisory
401(k)
Travel and relocation
Estate planning and wealth transfer
Education planning
Family financial support
Bill pay
Business management
Bookkeeping and payroll
Luxury purchase advisory
© 2025 AWM Capital. All rights reserved.
DisclosuresBusiness ContinuityPrivacyForm ADV Part 2AFORM ADV PART 3 (FORM CRS)Site by Snapmarket
Reported data current as of September 26, 2024. All images of people on this page are of employees or stock photos. No compensation was provided for any implied testimonial or endorsement. There are no material conflicts of interest. For stock photos it is not known if these persons are familiar with AWM or would endorse our services.