Our Past Lessons, Your Future Gains

Key highlights from this episode

• Athletes require guidance from those who know the realities of a professional sports career, not just textbook finance.

• Traditional advisors often miss the nuances that define athletic wealth, risking legacies through fragmented and generic advice.

• The family office approach, focused on integration and stewardship, offers a proven path to building a flourishing family for generations.

Insight from those who have played the game

In wealth management, lived experience speaks louder than numbers alone. Sam Acho’s perspective as a former NFL player goes beyond highlight reels and contracts—it is honest about the turbulence, transitions, and family trade-offs that define a true athletic journey. When you’ve walked through the fire of a pro career, through the rapid accumulation of wealth and the uncertainty of what comes next, you understand the profound responsibility of stewardship. At AWM Capital, we lean into these real stories—guidance rooted in first-hand knowledge.

Traps in traditional financial advice for athletes

Too many athletes come off the field and into boardrooms filled with advisers who see only numbers, not the story behind them. Traditional financial advice often treats a player’s income like any other windfall, disregarding the unpredictable timing, locker-room dynamics, or pressure-filled career changes. The result is a lineup of disconnected professionals—each advising in isolation, missing the interplay that shapes true long-term security. Sam Acho draws on industry data that reveals only about one in ten ultra-wealthy families is able to maintain their wealth through the third generation. That gap isn’t just a statistic; it’s a wake-up call. Absent a coordinated strategy, even the strongest opening drive can falter by halftime.

Why the family office model stands alone

A true family office is built for complexity, for stewardship, for the long game. It isn’t just about assembling a roster—it’s about forging unity among every advisor, coach, and expert handling the intricacies of high-net-worth family life. For the athlete and their loved ones, this team coordinates everything—investment management, tax, estate planning, business ventures, and even issues beyond finance—so decisions are synchronized and gaps are closed. With the family office model, you gain more than a plan: you secure a disciplined operating system refined for athletes, designed to protect and grow wealth generation after generation.

Building a 100-year legacy

Enduring legacies are never left to chance. At AWM Capital, our vision looks far down the field—toward families sustained and flourishing for a century or more. The 100-year family framework we coach is a response to the sobering reality that most fortunes vanish long before the grandchildren arrive. By focusing on integration, character development, and unified stewardship, we help professional athletes position their families to join the rare ranks of those who craft a legacy that stands strong through every transition. With a team who knows every sideline and every high-stakes moment of this game, you gain the confidence to sculpt a future worthy of your family’s name.