AWM logo
AWM logo
AWM logo
Family OfficeOur TeamWealth PhilosophyInvestment PhilosophyResourcesPodcasts
Get in touch
AWM Wealth Portal
Wealth management system
Schwab Login
Access your investment portfolio
323-940-1339info@awmcap.com
Phoenix, AZ
League
NFL
MLB
PGA
100-Year Family
Career Stage
NIL
Draft
Debut
Rookie Contract
Arbitration
Free Agency
Retirement
Family Office Services
View all
Investing
Tax
Philanthropy
Privacy and protection
Risk management
Family coaching
Life Events
View all
Starting your career
Getting married
Having children
Buying real estate
Retirement
No results found.
More results
Client login
AWM Wealth Portal
Wealth management system
Schwab Login
Access your investment portfolio
Get in touch
A quick note about Schwab
IMPORTANT NOTICE (Required Click-Through Disclosure)
You are now leaving the “AWM Capital” Website and will be entering the Charles Schwab & Co., Inc. (“Schwab”) Website. Schwab is a registered broker-dealer, and is not affiliated with “AWM Capital” or any advisor(s) whose name(s) appears on this Website. “AWM Capital” is independently owned and operated. Regardless of any referral or recommendation, Schwab does not endorse or recommend the investment strategy of any advisor. Schwab has agreements with “AWM Capital” under which Schwab provides “AWM Capital” with services related to your account. Schwab does not review the “AWM Capital” Website, and makes no representation regarding the content of the Website. The information contained in the “AWM Capital” Website should not be considered to be either a recommendation by Schwab or a solicitation of any offer to purchase or sell any securities.
Continue to Schwab
Family OfficeOur TeamWealth PhilosophyInvestment PhilosophyResourcesPodcasts
Get in touch
AWM Wealth Portal
Wealth management system
Schwab Login
Access your investment portfolio
323-940-1339info@awmcap.com
Phoenix, AZ
League
NFL
MLB
PGA
100-Year Family
Career Stage
NIL
Draft
Debut
Rookie Contract
Arbitration
Free Agency
Retirement
Family Office Services
View all
Investing
Tax
Philanthropy
Privacy and protection
Risk management
Family coaching
Life Events
View all
Starting your career
Getting married
Having children
Buying real estate
Retirement
Get in touch
A quick note about Schwab
IMPORTANT NOTICE (Required Click-Through Disclosure)
You are now leaving the “AWM Capital” Website and will be entering the Charles Schwab & Co., Inc. (“Schwab”) Website. Schwab is a registered broker-dealer, and is not affiliated with “AWM Capital” or any advisor(s) whose name(s) appears on this Website. “AWM Capital” is independently owned and operated. Regardless of any referral or recommendation, Schwab does not endorse or recommend the investment strategy of any advisor. Schwab has agreements with “AWM Capital” under which Schwab provides “AWM Capital” with services related to your account. Schwab does not review the “AWM Capital” Website, and makes no representation regarding the content of the Website. The information contained in the “AWM Capital” Website should not be considered to be either a recommendation by Schwab or a solicitation of any offer to purchase or sell any securities.
Continue to Schwab
All resources
Article
Article
Article
Other
February 27, 2025

How to Slow the Game Down

How to Slow the Game Down
YouTube
YouTube
Apple Podcasts
Spotify
Erik Averill and Josiah Igono explore how focal points—anchoring thoughts, achieving clarity, and winning the mental battle—can enhance performance in sports, business, and life by fostering focus, intention, and presence.
Zach Miller
Zach Miller
CFP®
Get in touch

In last week’s Athlete CEO: Peak Performance, Erik Averill is joined by Josiah Igono, our resident PhD of Performance Psychology and founder of All Things Performance to drill down on focal points. Erik and Josiah discuss what focal points are and how to set them to achieve high performance at work, on the field, and at home. Here is a breakdown of the 3 key takeaways from the episode:

Focal Points and Performance

A focal point is somewhere concrete in the performance field where you can anchor your thoughts.  A place to zero-in and calm the millions of thoughts and distractions that can surface during any kind of performance event. Josiah uses three words “Find, attach, attack” to describe the unmatched focus necessary to excel. First, find something stationary that you can attach a power word, phrase, memory, feeling, anything that motivates. Then you attack to achieve the objective. This can be applied in not just sports but business, speaking, or other high-pressure situations. I have seen this kind of focus displayed in ever greater presence at each level of football from college to the NFL and then to the future Hall of Famers I played with.The best at the game in any sport know the mental aspect of the game is the difference maker as the athleticism differences narrow at the most elite level.

Clarity

You often hear experienced players talk about the game slowing down. This is not just experience that causes this but a focus on the mental part of the game. As an NFL Rookie the game is so fast you often have no time to process and most of your play is reacting. As you gain experience and the ability to train your brain on the mental conditioning you can take the next step. You begin anticipating things before they happen and that is when you have a chance to become elite. “Between stimulus and response, there is a space, and in that space is our ability to choose, and in that choice lies our growth and our freedom. So, the focal point, guess what it does, it opens up this space and allows me to think clearly and win that battle for clarity” Josiah quotes Viktor Frankl.  Managing mood, emotions, and feeling is a how to drive clarity and without managing it properly creates a “train wreck” in your mind. The focal point allows you to eliminate those 10,000 thoughts into one or a few. It brings “calm, smooth… space.” This can solve anger problems as well as the feeling of not knowing what to do in stressful situations. The focal point can slow time and the clarity derived can center your focus on your intention and desired result.

Mental Battle

The mental battle not only plays out in sports but can be transferred over to the clarity needed in all other aspects of your life. This last quote from Erik deserves to be read in full without commentary:

“So, it's the same way as we know that we actually believe investing in yourself is the best investment you can make. But the most finite resource that there is on the planet is time, because once it's gone, it's not coming back. There's no way to recover the minutes or the seconds that are gone. And so, if we don't have an intention set for that, if we don't have a purpose, a lot of times, I think it's the subconscious anxiety that it's like, "I'm just existing" and that's not the way we're created. We're not created to exist, we're created to flourish. And so, hearing you talk about this of, do you have clarity? When you walk in to a room, have that focal point, because I feel like the other thing it could help us do, we live in such a fast-paced world, we're on our cell phones, now it's Zoom meeting, to Zoom meeting, to Zoom meeting, but it's exhausting that having certain focal points set up and spaces can help us slowdown to be present and to actually make sure we're enjoying the moments the way that they should be enjoyed”. -Erik Averill

‍

Transcript
‍
Share this post

Related articles

View all
Other

Building Human Capital for Multi-Generational Wealth

Developing human capital is key to financial success for athletes, focusing on physical, intellectual, and social aspects.
October 10, 2024
Other

Building Multi-Generational Wealth: Strategies for Lasting Financial Success

Multi-generational wealth requires smart money management and strategic planning. Here's how to ensure your wealth lasts for generations.
September 23, 2024
Other

Creating Value Through Human Capital in Sports

Discover how athletes can maximize their potential by leveraging physical, intellectual, and social human capital to create lifelong value.
August 12, 2024
Other

Assembling Your Financial Dream Team for Long-Term Wealth

Building a strong financial team is essential for managing your wealth and planning for the future.
June 11, 2024
Other

Mastering Your Financial Game: Building the Skills for Lasting Wealth

A detailed guide to effectively managing finances for NFL players, focusing on setting priorities, understanding spending limits, and balancing personal goals with giving to ensure long-lasting wealth.
April 10, 2024
NFL
Other

The Critical Financial Milestones Unlocked in NFL Week Three

NFL Week 3 is a pivotal moment for players, unlocking essential financial benefits that can have long-term impacts on their financial health.
March 10, 2024
Slide content replaced with CMS collection
Slider replaced with CMS collection
Slider replaced with CMS collection
Slider replaced with CMS collection
Your Family Office

We're here to help you navigate.

Our advisors are ready to serve as your Athlete Family Office.

Get in touchMeet the team
Your Family Office
CTA image of man smiling

We're here to help you navigate.

Our advisors are ready to serve as your Athlete Family Office.

Contact usMeet the team
CTA image of man smiling
Join our newsletter.

The athlete family office.

5227 N 7th St STE 18036 Phoenix, AZ 85014

By subscribing you agree to with our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
AWM
Family OfficeWealth PhilosophyClient LoginGet in touch
Resources
ArticlesPodcasts
MLB Draft Podcast
Athlete CEO
PGA Players' Podcast
AWM Insights Podcast
MLB Players' Podcast
100-Year Family Podcast
NFL Players' Podcast
League
NFLMLBPGA100-Year Family
Career Stage
View all
NIL
Draft
Debut
Rookie Contract
Arbitration
Free Agency
Retirement
Life Events
View all
Starting your career
Getting married
Having children
Buying real estate
Retirement
Services
View all
Investing
Tax
Philanthropy
Privacy and protection
Risk management
Family coaching
Venture capital
League benefits
Financial planning
Benefits consulting
Investment advisory
Insurance and benefits
Cash management
Career transition
Retirement planning
Tax compliance and planning
Roth IRA
Real estate advisory
401(k)
Travel and relocation
Estate planning and wealth transfer
Education planning
Family financial support
Bill pay
Business management
Bookkeeping and payroll
Luxury purchase advisory
© 2025 AWM Capital. All rights reserved.
DisclosuresBusiness ContinuityPrivacyForm ADV Part 2AFORM ADV PART 3 (FORM CRS)Site by Snapmarket
Reported data current as of September 26, 2024. All images of people on this page are of employees or stock photos. No compensation was provided for any implied testimonial or endorsement. There are no material conflicts of interest. For stock photos it is not known if these persons are familiar with AWM or would endorse our services.